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Keeping up with ever-changing digital marketing trends may seem difficult, but it’s crucial for business owners to do so. As more of us work from home, there has been a huge increase in the use of social media. As digital marketers jump at this opportunity, other small business owners are scrambling to adapt to changing consumer behavior — and it doesn’t have to be you.
With the rise of e-commerce and online education, here are the top five digital marketing trends you can’t ignore in 2022.
1. Video marketing
Thanks to TikTok, videos can go massively viral and allow brands and individuals to reach thousands of users around the world daily. Challenges allow creators to start a trend while building brand awareness, using user-generated content as the fuel to spread the wildfire.
TikTok’s success then prompted other brands such as Instagram to start competing for video-related features, introducing Instagram Reels, which launched globally in over 50 countries in August 2020. Creative options and trends such as using video transitions have inspired creators to follow the trend to try to go viral on Instagram.
The goal of Instagram Reels is to create more engagement with users, which has garnered positive reactions from brands, influencers and users. It’s no coincidence that Pinterest and LinkedIn are also investing in their video features, as the trend continues to grow and allows brands to attract a community of engaged followers.
However, the video marketing trend doesn’t mean you have to start investing in expensive video services. The focus is on storytelling and building relationships with your audience. Short videos are usually entertaining. What’s more important is to focus on your content, like storytelling, to connect with your community and establish your brand voice.
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2. Niche Marketing
Niche marketing is all about specializing in a specific product or service to build a stronger connection with your audience. A niche market allows you to pay close attention to the needs of your audience to understand what they want. It allows you to position yourself as the expert and attract loyal advocates for your brand.
Niche marketing is strategic because it has the potential to grow over time and break into bigger markets once you’ve successfully established a strong community as a small startup. With a smaller audience, you’ll be able to focus more on delivering quality and building relationships with them. This makes it much easier to identify and target your audience, whether through organic marketing or paid ads, because there’s a lot less competition.
Positioning yourself as an expert also allows you to charge higher prices because of your expertise, while being seen as an authority figure in your industry. This will help you easily stand out on social media while growing a highly targeted social media following. Examples of niche-related services are Instagram Reels programs, eco-friendly utensils, or organic pet products.
3. E-commerce platforms
E-commerce platforms have been on the rise lately and are expected to grow in the coming years. Retailers and product-focused businesses can benefit from an online presence by using these platforms for visibility and using social media to spread brand awareness. Store owners can use in-app shopping on Instagram and Facebook with “shoppable” posts and ads, making it a seamless experience for online users.
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Some of the most important mobile marketing strategies include SMS marketing, in-app marketing, social media marketing, location-based marketing, and proximity marketing. According to Google Consumer Insights, 61% of online purchases were made on smartphones from November 2018 to January 2019, with a year-over-year increase of more than 27%.
Mobile traffic accounts for more than half of all web traffic, and shoppers use their mobile devices to research products and make purchases online. Since the Covid-19 pandemic, in-store purchases have declined significantly, making it essential not only to have an online presence, but also a mobile presence. This includes making sure your website is responsive on all mobile devices.
5. Marketing Automation
Over the years, leading marketing publications such as HubSpot, eMarketeer, and SalesForce have reported that companies that implement the use of automation to nurture leads experience a significant increase in qualified leads.
Sending an email sequence is a form of automation that allows you to consistently follow up on a prospect, sending resources to add value, educate, or sell your products and services. Beyond email newsletters, messaging bots (also known as chatbots) have become increasingly popular as they have helped businesses reduce operating costs, customer support and labor costs. ‘artwork.
Embracing the trend of email bots will definitely give you a huge advantage as a business owner. The ability to personalize messages and send follow-up sequences based on timeframes and smart triggers makes it a sales funnel that increases conversions.
Now that you know the latest digital marketing trends that will benefit your business in 2022, it’s time to implement them to gain massive reach and higher levels of interactivity. The trends are just beginning – staying one step ahead in the marketing game is crucial.
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