A grant awarded to help promote Australian wine in key Asian markets

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A $ 500,000 Agricultural Trade and Market Access Cooperation (ATMAC) grant has been awarded to the Australian Food and Wine Collaborative Group.

The Australian Food and Wine Collaboration Group received the ATMAC grant to raise the profile of premium Australian food and wine in South Korea and Southeast Asia.

Agriculture and North Australia Minister David Littleproud believes the grant will benefit Australia’s agriculture, seafood and horticultural industries on the international platform.

Initially, the group will use South Korea as a testing ground for a six-month pilot project, expanding to Indonesia, Thailand, Vietnam and other markets if successful.

“We are helping international buyers learn more about our premium Australian food and wine in four key export markets and increasing the visibility of the Australian brand in the manufacturing, foodservice and retail industries. ”Littleproud said.

“This collaborative Team Australia project brings together rural research and development companies and leading organizations in all five sectors. It also benefits from an industry-government partnership, including the overseas network of the Department of Agriculture, Water and Environment, Austrade and the Department of Foreign Affairs and Trade.

The Minister’s words were echoed by Charlie McElhone, spokesperson for the Australian Food and Wine Collaboration Group: “By working together we will use a ‘Team Australia’ approach to create messages about quality Australian food and wine. superior in global markets, ”McElhone said.

“There are real benefits to working together and leveraging each other’s expertise to engage in foreign markets. “

The ATMAC grant is part of the federal government’s $ 85.9 million farm business expansion initiative.

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