A hair care company is changing the stigma around natural hair


MERRILLVILLE, Ind. – The culture of natural hair in the United States is rooted in conformity. Seven years ago, Monique Rodriguez decided it was time to own the crown on her head and inspire others to do the same.

“I think there’s a problem when you feel like you have to do it to fit in,” Rodriguez said. “Seven years later, we’re in every major US retailer, we’re a global beauty brand.”

Rodriguez is the CEO of Mielle Organics, which is one of the fastest growing natural hair care companies in the country.

“Mielle is definitely a disruptor in this industry,” Rodriguez said.

She has noticed a significant void in the black hair care industry and is working to fill it.

“My hair was always frizzy. I was mixing things up because I couldn’t find the right mix. And I said, ‘Well, if I can create a great product with great ingredients and then educate my consumers on the way to use the products, then be myself, be reliable and authentic, I feel like it’s a win-win situation. “, Rodriguez said.

Rodriguez started on a different path, working as a nurse for over eight years.

She decided to change in 2013.

“My husband and I lost my son when I was eight months pregnant because I had a high risk pregnancy,” Rodriquez said. “It really left me feeling very lost and confused and asking a lot of questions.”

She knew it was time to take a risk and follow her heart. It all started with homemade concoctions, natural items from her kitchen and experiments in her garage, paired with videos on social media to show the world the hair secrets she had uncovered. These videos are still an important part of his brand.

“I try to use my platform so that I can be in a professional setting and still have my natural hair, I can go to a board meeting and still wear my natural hair and still look presentable,” Rodriguez said.

Time would prove that his products were more than hair care. They are a trusted source for women.

Jatina Nixon is the Head Stylist at Mielle Organics and has years of experience with different hair types. It wasn’t until she started using Mielle Organics that she saw a change in the attitude of her customers.

“A lot of black women don’t have, or in the past haven’t had people to look up to or people to look up to and say, ‘Hey, I like her hair, her hair is healthy, I want my hair like this, “We always wanted something different than what we had just to fit in,” Nixon said. “Now you know that, ‘Hey, this is me and this is a part of me, I can go out like this, I can go out in public. I am accepted. I am beautiful. This is me, this is what I have, this is black girl magic.'”

“The more we see it, the more we believe it. I always say there’s a saying that you can’t be what you don’t see. So we need to see more women who are on the red carpet, in Hollywood, business owners, people with lofty platforms rocking their natural hair so young girls growing up looking at us can see oh that was the hair I was born with and I don’t I don’t have to change them, I don’t have to comply,” Rodriguez said.

This company continued to break down barriers by signing a $100 million investment deal.

“It was something historic, it was groundbreaking, especially a black woman-owned business doesn’t get funding of this magnitude,” Rodriguez said.

Rodriguez says it’s about showing the world what black women are more than capable of, while embracing their roots.

“We can build great businesses, we just need the same support, access and expertise that our counterparts have,” Rodriguez said.


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