Baker Tilly’s New Online Market Assessment Tool Helps Life Sciences Companies Use Real-World Data to Identify Business Opportunities | Business


CHICAGO – (BUSINESS WIRE) – Sep 30, 2021–

Leading CPA consultancy firm Baker Tilly US, LLP (Baker Tilly) launches rwd NOW, a customizable, self-service market assessment tool to help life science companies identify niche markets with high levels of opportunity for their product adoption.

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“With increasing competition in the US market, it is critical for life science companies to create a data-driven market access strategy that supports product adoption and coverage at all levels. Said David Gregory, MPA, FACHE, industry leader in healthcare consulting from Baker Tilly. . “Life science organizations need to develop and appropriately integrate a market access strategy that takes into account current and future market needs and trends in order to avoid significant hurdles and generate a successful product launch. , return on investment and long-term profitability. “

Baker Tilly’s Reverse NOW The tool leverages Medicare and commercial insurance claims data to provide life science companies with insight into payor reimbursement trends and patient resource consumption over time, with details on the therapeutic or medical conditions, the specialty of the supplier and the characteristics of the patients and referrals.

rwd NOW enables life science companies to:

  • Visualize the size and opportunity of the market
  • Identify the characteristics and opportunities of therapeutic categories and conditions
  • Define where targeted care is provided to enable realistic economic opportunity profiles
  • Connect with Baker Tilly Market Access Specialists

“We understand the challenges businesses face in identifying feasible markets in which to deploy internal resources to increase market adoption,” added Gregory. “Baker Tilly’s rwd NOW tool allows companies to better understand the market and identify potential changes to achieve their market access goals.

Learn more about Baker Tilly’s rwd NOW tool at

About Baker Tilly US, LLP (

Baker Tilly US, LLP (Baker Tilly) is a leading consulting, tax and assurance firm, providing clients with a true advantage coast-to-coast and globally with critical mass and top talent in major regions of the United States and in many countries the world’s major financial centers – New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a global network of independent accounting and business consulting firms in 148 territories, with 36,000 professionals and combined global revenues of $ 4.0 billion. Visit or join the conversation on LinkedIn, Facebook and Twitter.

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CONTACT: Nicole Berkeland

[email protected]

612 876 4891 Baker Tilly Media Relations

[email protected]



SOURCE: Baker Tilly United States, LLP

Copyright Business Wire 2021.

PUB: 09/30/2021 12 p.m. / DISC: 09/30/2021 12:02 p.m.

Copyright Business Wire 2021.


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