Bayer plans to expand its range of vegetable seeds to include organically grown products, as it aims to meet increased demand for healthy, organic, fresh produce.
Focused on tomatoes, peppers and cucumbers for the greenhouse and greenhouse markets, the range will be presented under a new generic name, Vegetables by Bayer, with products marketed under the Seminis and De Ruiter brands.
Tomato rootstock varieties will be added to the lineup in 2023, the company added.
Bayer’s decision to expand its portfolio is a direct response to increased consumer interest in high quality organic food.
According to the International Federation of Organic Agriculture Movements (IFOAM), demand for certified organic products continues to grow. He estimates that today’s global organic food market is worth more than 106 billion euros.
The global organic food seeds market, meanwhile, was valued at US $ 355 million in 2020.
This figure is expected to reach $ 480 million by 2025, representing a valuable opportunity for Bayer customers to grow their business and improve access to nutritious fruits and vegetables.
“We serve growers around the world and believe they should have the freedom to choose the tools or practices that best suit the needs of their operations and the needs of their customers,” said Inci Dannenberg, President of Global Vegetable Seeds at Bayer. .
“The launch of our certified organic vegetable seeds represents an opportunity to continue to bring our best varieties and our resistance to advanced diseases to producers in the organic market, while supporting consumer choice. “
The right tools for the job
Ricardo Crisantes, Commercial Director of Wholesum Family Farms based in Arizona, USA, welcomed the news.
“Organic certification standards require us to use certified organic seed when available, and that is also what our customers expect,” he said.
“We are very pleased that Bayer is supporting our market by offering certified organic seeds and look forward to having a selection of high quality De Ruiter seeds for our organic greenhouse production. “
The commercial launch of the enhanced line is scheduled for early 2022 and will focus on the high-growth organic markets of Canada, the United States, Mexico, Spain and Italy, with potential for further expansion. depending on market demand.
The announcement comes as the Food and Agriculture Organization of the United Nations (FAO) celebrates the International Year of Fruits and Vegetables in 2021, which aims to raise awareness of ways to promote increased consumption of fruits and vegetables. .
Dannenberg, a strong supporter of the FAO project, added: “In everything we do, Bayer and our Vegetable Seeds business remain committed to being the partner of choice, providing the best varieties and tailor-made solutions to support our customers and partners in growing their businesses while providing people around the world with safe, nutritious and delicious fruits and vegetables. “