Initial product offering will focus on key crops for greenhouse and greenhouse markets: tomato, pepper and cucumber / Commercial launch is scheduled for 2022 in Canada, US, Mexico, Spain and Italy with potential for future expansion
MONHEIM, Germany –News Direct– Bayer
MONHEIM, Germany, September 23, 2021 / 3BL Media / – Bayer has announced that it will expand its range of vegetable seeds under the new Vegetables by Bayer umbrella to include organically produced seeds. The launch will focus on certified organic production in three key crops for the greenhouse and greenhouse market: tomato, pepper and cucumber. These will be followed by tomato rootstock varieties in 2023. The varieties will be marketed under the vegetable seed brands Seminis® and De Ruiter®.
Bayer’s expanded portfolio directly responds to increased customer needs for high-quality organic seeds. Global consumer demand for certified organic products continues to grow and is expected to drive market expansion. The International Federation of Organic Agriculture Movements (IFOAM) estimates that the current global organic food market is worth more than 106 billion euros. The global organic food seeds market was valued at $ 355 million in 2020 and is expected to reach $ 480 million by 2025 with a CAGR of 6.2%. food choices and promoting access to nutritious fruits and vegetables.
“We serve growers around the world and believe they should have the freedom to choose the tools or practices that best suit the needs of their operations and the needs of their customers,” said Inci Dannenberg, President of Global Vegetable Seeds at Bayer. . “The launch of our certified organic vegetable seeds represents an opportunity to continue to bring our best varieties and our resistance to advanced diseases to producers in the organic market, while supporting consumer choice. “
“Organic certification standards require us to use certified organic seed when available, and that’s what our customers expect too,” said Ricardo Crisantes, Commercial Director of Wholesum Family Farms. We are very pleased that Bayer is supporting our market by offering certified organic seeds and look forward to having a selection of high quality De Ruiter® seeds for our organic greenhouse production.
The commercial launch of the new certified organic portfolio is scheduled for early 2022 and will focus on the high-growth organic markets of Canada, the United States, Mexico, Spain and Italy with potential for further expansion. depending on market demand. In the meantime, the company is taking all necessary measures to obtain the appropriate certification in its facilities in order to prepare for the reception, processing, storage and distribution of certified organic seeds. The vegetable seed offers join Bayer’s plant production and non-synthetic crop protection products, or Organic Products, as another essential tool for certified organic producers around the world.
The announcement comes as the United Nations celebrates the International Year of Fruits and Vegetables in 2021, which aims to raise awareness of ways to promote increased consumption of fruits and vegetables throughout the value chain.
“In everything we do, Bayer and our Vegetable Seeds business remain committed to being the partner of choice, providing the best varieties and tailor-made solutions to help our customers and partners grow their businesses while providing people around the world whole safe products, nutritious and delicious fruits and vegetables, ”said Dannenberg.
More information on the launch of Bayer’s certified organic vegetable seeds will be available in the coming months. Learn more about vegetables.bayer.com.
About BayerBayer is a global company with core competencies in the fields of life sciences, healthcare and nutrition. Its products and services are designed to help people and the planet prosper by supporting efforts to address the major challenges presented by a growing and aging global population. Bayer is committed to promoting sustainable development and generating a positive impact with its activities. At the same time, the Group aims to increase its profitability and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality around the world. In fiscal year 2020, the Group employed around 100,000 people and generated sales of € 41.4 billion. R&D expenses before exceptional items amounted to 4.9 billion euros. For more information, visit www.bayer.com.
Forward-looking statementsThis press release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various risks, uncertainties and other known and unknown factors could cause material differences between the actual future results, financial condition, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on Bayer’s website at www.bayer.com. The company assumes no responsibility for the updating of these forward-looking statements or their compliance with future events or developments.
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