Botify Raises $ 55 Million in Series C Funding to Help Brands Drive Revenue Growth Through Organic Search

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InfraVia Growth Led Funding Targets Over $ 47.5 Billion Organic Research Market With 20% CAGR

NEW YORK and PARIS, September 2, 2021 / PRNewswire / – Botify, the leader in enterprise software for performance-driven organic research, announced today the closure US $ 55 million in Series C financings led by InfraVia Growth, with the participation of Bpifrance through its Large Venture fund, as well as existing investors Eurazeo and Ventech. Nicolas Herschtel from InfraVia and Antoine Izsak from Bpifrance Large Venture will join Botify’s Board of Directors.

The Founders of Botify, from left to right: Adrien Menard, Thomas Grange and Stan Chauvin

This investment cycle will help Botify evolve its solution to meet growing market demand and reflects the strategic role of organic research for long-term profitable growth. In 2020, companies have spent $ 47.5 billion on SEO related products and services. The SEO market is expected to grow at a CAGR of 20% by 2025.

“The investment follows a year in which online activity accelerated. The pandemic has forced brands across industries to quickly reassess their digital marketing investments or accelerate their digital transformations. With the ability to drive sustainable traffic and revenue – and deliver high ROI, organic search marketing has become a core strategy helping corporate brands navigate this new world, ”said Adrien menard, co-founder and CEO of Botify. “The additional funding will allow us to fuel the innovation of our products, particularly in the automation of organic research, to increase our global presence, in particular in APAC, and to support the development of the ecosystem of our partners. . “

Since its inception in 2012, Botify has been at the forefront of corporate SEO, enabling leading companies such as Expedia, L’Oréal, The New York Times, Groupon, Marriott, Conde Nast, Crate & Barrel, Fnac Darty, Vestiaire Collective and Farfetch, with the most robust set of analytics to understand and improve the discoverability of their websites by search engines, in turn driving traffic and consumer conversions. based on intention. Today, Botify not only provides insight across the entire search funnel, but also AI-driven recommendations and the ability to automate time-consuming and resource-intensive SEO implementations that generate real business results.

Nicolas Herschtel, Partner at InfraVia, will join the Botify Board of Directors. He commented: “We are very happy to contribute to the strong growth and innovation of Botify and to help them meet an ambitious product roadmap. We were extremely impressed with the founders’ vision for the future of research and are confident that with their unique data model and focus on automation, Botify is well positioned to take advantage of market dynamics and continue. to transform the SEO market. “

After starting in Europe, Botify entered the US market in 2016, which now accounts for over 60% of the company’s revenue. Building on success, Botify establishes and develops operations in Asia Pacific.

“We have been impressed with the rapid growth of Botify and the fact that they enable some of the world’s largest and most sophisticated websites to generate measurable revenue growth through organic search. The quality and scalability of the Botify platform sets it apart as a leader in the search landscape. Bpifrance is proud to support such an innovative company in a dynamic and growing market ”, declared Antoine Izsak, Investment Director at Bpifrance Large Venture, who also joins the Board of Directors of Botify.

Chloe giard, Director of Investments at Eurazeo, also commented: “It’s amazing to see the evolution of Botify since our first investment in 2016 for their clients, but the strategic partnerships they have forged with Google Cloud and Salesforce Commerce Cloud show how research has become integral to today’s digital strategies. We are thrilled to continue to support Botify on its journey to redefine search marketing. “

“As an early believer and Series A investor, Ventech was fortunate to support the Botify team in their development in the United States from day one,” said Claire Houry, General Partner of Ventech. “With organic search marketing taking the wheel in the race between corporate brands for category dominance, the founders’ vision for the future of search, combined with analytical superiority and automation,” says our confidence in Botify’s ability to be THE world leader in search marketing. “

About Botify
Botify is an enterprise software company that helps brands transform organic search into an efficient, measurable, and sustainable channel for traffic and revenue growth. Powered by a single unified data model, prescriptive insights and automated processes, Botify provides an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website.

Botify is used by over 500 leading global companies in industries such as e-commerce, travel, media & publishing, classifieds and more including Expedia, Macy’s Farfetch, Marriott, L’Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty and The New York Times. Botify also partners with leading technology and service companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.

Botify is a fast growing, VC-backed SaaS company with $ 82 million in financing and offices in new York, Seattle, Paris, London, and Singapore.

About InfraVia
InfraVia is a leading independent private equity firm specializing in infrastructure and technology investments. InfraVia supports entrepreneurs and industrial players in their growth and digital strategy, by accelerating their transformation into major platforms. Since 2008, InfraVia has raised 5 billion euros of capital and invested in more than 30 companies in 12 European countries. In 2020, InfraVia launched a new investment strategy dedicated to high growth B2B European technology companies. The team, made up of 8 experienced professionals, plans to make one-time investments of 10 to 50 million euros to help them close the funding gap between the venture capital and buyout phases. www.infraviacapital.com

About Bpifrance
Bpifrance is the French national investment bank. It finances companies – at each stage of their development – through loans, guarantees, equity investments and export insurance. Bpifrance also offers additional financial services (training, advice) to help entrepreneurs meet their challenges (innovation, export, etc.). For more information, please visit: www.bpifrance.fr and presse.bpifrance.fr – Follow us on Twitter: @Bpifrance – @BpifrancePresse

About Ventech
Ventech is a global early stage venture capital firm based in Paris, Munich, Helsinki, Berlin, Hong Kong and Shanghai with more than 900 million euros raised to fuel ambitious entrepreneurs on a global scale and their visions of the digital economy of tomorrow.

Since its creation in 1998, Ventech has made more than 200 investments (Believe, Botify, Mindler, Ogury, Picanova, Speexx, Veo & Vestiaire Collective) and more than 80 releases (Webedia, Curse, StickyADS.tv and Withings).

About Eurazeo
Eurazeo is a leading global investment group, with a diversified portfolio of 25.6 billion euros in assets under management, including 17.8 billion euros from third parties, invested in more than 450 companies. With its expertise in private equity, real estate and private debt, Eurazeo supports companies of all sizes, by supporting their development thanks to the commitment of its nearly 300 professionals and by offering in-depth sector expertise, a gateway in global markets and a responsible and stable foothold for transformational growth. Its solid institutional and family shareholders, its solid financial structure without structural debt and its flexible investment horizon allow Eurazeo to support its companies over the long term.

Eurazeo has offices at Paris, new York, São Paulo, Seoul, Shanghai, Singapore, London, Luxembourg, Frankfurt, Berlin and Madrid.

Eurazeo is listed on Euronext Paris.

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