On Wednesday, the Cincinnati Bengals announced a multi-year partnership to make Betfred the team’s official sports betting partner. As part of this partnership, Betfred will work to secure access to the mobile sports betting market in Ohio once the market launches on January 1, 2023. Betfred was represented in the agreement by SCCG Management, a advice specializing in sports betting and iGaming.
Bengals Vice President and Chief Marketing Officer Brian Sells said, “The Bengals continue to seek out new and exciting ways to enhance the fan experience, and this partnership will provide additional opportunities to engage with our fans. We look forward to working with Betfred to create fun, fan-focused activations that add excitement on match day.
“The Bengals are a premier franchise with a passionate fan base and a history of innovation that aligns with our brand,” said Mark Stebbings, Betfred Group Chief Operating Officer. “We look forward to engaging with fans across the state as we bring them unique betting promotions and content throughout the year.”
“We look forward to working with Betfred to create fun, fan-focused activations that add excitement on matchday.”
Learn more about our partnership with BetFred ⬇️
— Cincinnati Bengals (@Bengals) July 13, 2022
What is the partnership?
The Bengals will be added to Betfred’s existing partners, including the Colorado Rockies of MLB and the Denver Broncos of the NFL. According to Sportshandle’s official sports betting partnership tracker, the Bengals are now one of 20 NFL teams with an official industry partner. The Browns recently agreed to such a partnership with Bally’s Interactive to secure market access for Bally Bet.
According to WCPO’s Dan Monk, the Bengals applied for a sports betting license through their partnership with Betfred. Eighty-five companies in the state can apply for a sports betting license, and the Bengals will become one of those entities. The Bengals are one of eight companies to apply for a license since June 15, when the application process began.
Betfred is a UK-based bookmaker that owns and operates over 1,400 betting shops and now has operations in six states including Arizona, Colorado, Iowa, Louisiana, Nevada and Pennsylvania. Recently, Betfred reported that its pre-tax profits for the 12 months to September 26, 2021 fell by almost $240.5 million. Still, a rebound is expected as it continues to expand its market in the United States.
It’s unclear what the specific aspects of the partnership will be, but we can assume there will be a Betfred-branded retail bookie at Paul Brown Stadium, where the Bengals will play in the future. The partnership will include fan engagement activations, promotions and free game opportunities.
When will Ohio sports betting launch?
In December 2021, the Ohio House of Representatives and Senate approved a sports betting bill later signed by Governor Mike DeWine. In June, the application window opened for entities to obtain sports betting licenses, and the state announced that the Universal (USD) start date for sports betting would be January 1, 2023.
Sports bettors hoping for a market launch by the start of the 2022-23 NFL season are unfortunately out of luck, according to the FAQ on the Ohio Casino Control Board website. , “given the complexity of the rule-making process in Ohio and the number of clearances and investigations the Commission must issue or undertake.
We will continue to update you with the latest news and information regarding the legalization process in Ohio as we head into USD January 1, 2023.