Daily Harvest Launches ‘Bite Me’ Campaign Calling for Impact of Conventional Food System on People and Planet |


NEW YORK, January 9, 2022 / PRNewswire / – Daily Harvest today launched a nationwide campaign to educate consumers about the negative impacts of the U.S. food system on people and the planet. The company calls for a healthier and more sustainable future based on growing and consuming not only organic fruits and vegetables, but also a more diverse variety. The campaign includes light projections planned on the headquarters of the United States Department of Agriculture in Washington DC, and full page print ads in the New York Times and Los Angeles Times.

See the full announcement HERE.

View images at USDA HERE.

“Big Food doesn’t protect people or the planet,” the ad says. “But there is a solution. Fruits and vegetables from more sustainable sources. What we eat and how we grow it can either continue to fuel climate and health crises or solve them. The seed of a sustainable future begins with our food. “

Food systems currently represent a third global human-made greenhouse gas emissions, but food and agriculture leave behind at the top of the agenda of COP26 in Glasgow. While it is clear that conventional food systems are fueling the climate crisis, research shows that a global shift to regenerative organic agriculture has the potential to sequester over 100% of annual human-caused CO2 emissions. Sadly, less than 1% of farmland in the United States today is organic, and the transition from conventional to certified organic is costly and risky for farmers, inhibiting the number of farmers willing to take the leap. This change will require not only the will of businesses, but also government action to support the transition.

“What we eat and how it is grown are linked to human and planetary health. However, today’s conventional food system depends on pesticides and synthetic fertilizers and depletes our soil, pollutes our water and is harmful to humans. our body and our planet, “said Rachel Drori, CEO and Founder of Daily Harvest. “For the past five years, Daily Harvest has enabled people to eat more whole organic produce every day, and we have been working directly with farmers, seeking to give them certainty in the market as they make the leap to organic and invest in cover crops and biodiversity. But if we’re going to take a healthier, more sustainable food system that will keep people and the planet healthy, seriously, we need everyone to do more. It starts with change at the highest levels of government and industry. “

Daily Harvest, which makes it easy to eat real fruits and vegetables on a daily basis, directly alleviates current food system problems by working with farmers to support biodiversity and organic farming practices for a more regenerative future. The company is helping with the transition of hundreds of acres of conventional farmland to organic farming and sources 185 unique crops for its food, despite the only way nine harvests represent 66% of world agricultural production.

Daily Harvest has partnered with the American Farmland Trust and California Certified Organic Farmers (CCOF) to help more farmers in historically underserved communities adopt regenerative organic practices in California. Together, they will work to improve the viability of farms in the region and expand the area of ​​agricultural land by adopting organic and regenerative farming practices. During the partnership, Daily Harvest will also view participants as future supply chain partners.

In November 2021, Daily harvest announcement the closing of its Series D financing, valuing the company at $ 1.1 billion and making the last boot to achieve “unicorn” status. Today, Daily Harvest has grown to over 100 items in 10 collections.

About the daily harvest

Daily Harvest is reinventing the way food can feed both humanity and the planet by making it easier to consume whole, organic fruits and vegetables every day. Through a combination of data science and a forward-looking supply chain, Daily Harvest co-creates food with its community and brings it to market in a fast and highly personalized way. Launched in 2016 by the founder and CEO Rachel Drori, Daily Harvest works with farmers to support biodiversity and organic farming practices for a more regenerating future.

We take care of the food, so the food can take care of you. For more information, visit dailyharvest.com.

Daily Harvest, the Daily Harvest logo, and “We take care of the food, so the food can take care of you” are trademarks of Daily Harvest, Inc.

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SOURCE Daily Harvest


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