Detergents Market Size Expected to Grow by USD 24.57 Billion | 53% of growth will come from APAC | Technavio |


NEW YORK, March 9, 2022 /PRNewswire/ — The “Detergents Market Segmentation by End User (Household & Commercial & Industrial), Type (Powder & Liquid) and Geography (APAC, North America, Europe, South Americaand MEA)The report has been added to Technavio’s offering. With ISO 9001:2015 certification, Technavio has proudly partnered with over 100 Fortune 500 companies for over 16 years. The potential growth difference for the Detergents Market between 2020 and 2025 is USD 24.57 Billion.The report also identifies the market to witness an acceleration in growth momentum at a CAGR of 5.03% during the forecast period.

To get the exact annual growth variance and annual growth rate, Talk to our analyst.

Key Market Dynamics:

  • Key market driver:
    • the educate consumers about hygiene has been a driving factor in the growth of the detergents market over the forecast period. There has been a huge increase in spending on home care products, especially from the middle class population. The growth is expected due to growing demand from the laundry care industry, awareness of personal hygiene and clean environment which will drive the demand for laundry and household cleaning products. Additionally, the increasing adoption of washing machines for laundry services will also drive the growth of the global organic laundry detergent market over the forecast period.
  • Main market challenges:
    • the high price wars between major suppliers due to imperative competitive pricing. Unorganized players offer poor quality products at lower prices than organized players, which appeal to lower, middle and upper income consumer segments. The high cost of raw materials such as chemical/organic ingredients and natural fragrances, as well as packaging costs are major factors in the high price of liquid detergents compared to other substitute products such as powder and bread.

Learn more about additional key factors, trends and challenges available with Technavio. Read our FREE sample report

Analysis of key market segments

The Detergents Market report is segmented by End user (household and commercial and industrial), type (powder and liquid) and geography (APAC, North America, Europe, South Americaand MEA). The household end-user segment held the largest detergent market share in 2020 and will continue to account for the largest share by 2025. The growth of this segment can be attributed to the increasing use of detergents by the household sector. households to wash clothes at home.

By type, the detergent powers segment was the most revenue-generating segment of the market. The main advantage of detergent powders is that they are easy to use and they remove dust, dirt, grease, oil and other environmental pollutants with ease and efficiency. The growth of the global organic laundry detergent for powder detergents market is driven by the growing demand for laundry products. China, Indiaand Brazil.

APAC will be the first region with 53% of market growth over the forecast period. China and India are the major detergent markets in Asia-Pacific. Market growth in Asia-Pacific will be faster than market growth in other regions. the significant increase in the demand for detergents due to the adoption of washing machines in households and commercial establishments such as hotels and resorts will facilitate the growth of the detergent market in APAC over the forecast period.

Developed countries like Japan and developing countries such as India and China experience high sales of liquid detergents. Furthermore, the predominant use of powder detergents in most of the emerging economies in the region will further fuel the growth of the global organic laundry detergent market over the forecast period.

See our sample report for additional information on the contribution of all segments and regional opportunities in the report.

Key business analysis

The Detergents market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Companies engage in the launch of innovative products and strengthen their leadership with mergers and acquisitions of other regional players. For example, Henkel AG and Co. KGaA signed a materials development agreement with Nexa3D for a next-generation functional polymer in November 2021. The company also launched SLA 3D printing resin for its open materials platform around the same time last year.

Some prominent companies covered in this report are:-

    • Church and Dwight Co. Inc.
    • Colgate-Palmolive Co.
    • Ecolab Inc.
    • Henkel AG and Co. KGaA
    • Kao Corp.
    • Lion Corp.
    • McBride Plc
    • Reckitt Benckiser Plc Group
    • The Procter and Gamble company.
    • Unilever Group

To access more supplier profiles with their key offerings available with Technavio, Click here

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Detergents Market Scope

Report cover


Page number


base year


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 5.03%

Market Growth 2021-2025

$24.57 billion

Market structure


Annual growth (%)


Regional analysis

APAC, North America, Europe, South America and MEA

Successful market contribution

APAC 53%

Main consumer countries

China, USA, India, Canada and UK

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Church and Dwight Co. Inc., Colgate-Palmolive Co., Ecolab Inc., Henkel AG and Co. KGaA, Kao Corp., Lion Corp., McBride Plc, Reckitt Benckiser Group Plc, The Procter and Gamble Co. and Unilever Grouper

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, Impact of COVID-19 and Future Consumer Dynamics, Market Condition Analysis for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Predictions for 2020 – 2025

Five forces analysis

  • Summary of the five forces
  • The bargaining power of buyers
  • Bargaining power of suppliers
  • The threat of new entrants
  • The threat of substitutes
  • Threat of rivalry
  • Market state

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Household – Market size and forecast 2020-2025
  • Commercial and industrial – Market size and forecast 2020-2025
  • Market opportunity by end user

Market segmentation by type

  • Market segments
  • Comparison by type
  • Powder – Market size and forecast 2020-2025
  • Liquid – Market size and forecast 2020-2025
  • Market Opportunity by Type

Customer landscape

Geographic landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC – Market size and forecast 2020-2025
  • North America – Market size and forecast 2020-2025
  • Europe – Market size and forecast 2020-2025
  • South America – Market size and forecast 2020-2025
  • MEA – Market size and forecast 2020-2025
  • Main leading countries
  • Market Opportunity by Geography
  • Market factors
  • Market challenges
  • Market trends

Supplier Landscape

  • Competitive scenario
  • Supplier Landscape
  • Landscape disturbance

Vendor analysis

  • Suppliers Covered
  • Positioning on the supplier market
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Ecolab Inc.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Lion Corp.
  • McBride Plc
  • Reckitt Benckiser Plc Group
  • The Procter and Gamble Company.
  • Unilever Group


  • Report scope
  • Currency conversion rates for the US dollar
  • Research methodology
  • Abreviations list

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