Dry Shampoo Market to Record 13.97% Annual Growth Rate in 2021 | Kao Corp – One of the leading companies to offer dry shampoo through its Essential brand



NEW YORK, December 24, 2021 / PRNewswire / –

Attractive Opportunities in Dry Shampoo Market by Product, Distribution Channel and Geography – Forecast and Analysis 2021-2025

Dry Shampoo Market Overview –

  • Total pages: 120

  • Companies: 10+ – Including Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group, among others.

  • Blanket: Main drivers, trends and challenges; Product information and news; Value chain analysis; Parents market analysis; Supplier landscape; COVID impact and recovery analysis

  • Segments: Product (regular dry shampoo and natural and organic dry shampoo) & Distribution channel (offline and online)

  • Geography: North America, EuropeAPAC, South Americaand MEA

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According to the recent Technavio market study, the Dry Shampoo Market should increase by $ 1.21 billion from 2020 to 2025. However, the growth momentum is expected to slow down to a 11.48% CAGR. The report provides detailed analysis of drivers and opportunities, top winning strategies, competitive scenario, future market trends, market size and estimates, and major pockets of investment.

33% of market growth will come from North America during the forecast period. United States and Canada are the key markets for dry shampoo in North America.

Download FREE Sample: for more information on key countries in North America

Supplier Information-

The dry shampoo market is fragmentedand suppliers are deploying growth strategies such as focusing on delivering products through multiple distribution channels to be competitive in the market.

For example, Kao Corp – one of the leading companies offers dry shampoos through its Essential brand.

Find additional highlights about vendors and their product offerings – Download a free sample report

Regional market outlook
Dry shampoo market share growth in North America will be important during the forecast period. United States and Canada are the key markets for dry shampoo in North America. Market growth in this region will be faster than market growth in South America and MEA regions. Dry shampoos have caught the attention of consumers because of their instant results and other benefits. This will facilitate the growth of the dry shampoo market by North America over the forecast period.

Download our FREE sample report for more highlights on the regional market share of most of the countries mentioned above.

Latest drivers and trends driving the market –

The key factor in the growth of the dry shampoo market is product innovation leading to product premiumization. Dry shampoos are an emerging product innovation that eliminates the use of water and are available for all hair types in the market. Using regular shampoo to wash the hair daily can cause damage as the natural oils are removed from the hair cuticles. The vendors are focused on launching dry shampoos with multifunctional benefits as value additions to meet consumer needs. Adding additional benefits to the product leads to the premiumization of the product.

Another factor supporting the growth in dry shampoo market share is the growing adoption of personalized in-home salon services. Personalized in-home salon service is an emerging trend in developed regions such as North America and Europe. Over the past decade, the number of players offering home salon services based on mobile applications has proliferated in the market. Using these mobile applications, customers can avail the home salon services. These service providers prefer to offer hair treatment solutions with minimal water usage and use products such as dry shampoos.

Find additional information on various other market drivers and trends mentioned in our FREE Sample Report.

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Scope of the dry shampoo market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Decelerate to a CAGR of 11.48%

Market growth 2021-2025

$ 1.21 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America and MEA

Efficient contribution to the market

North America at 33%

Main consumer countries

United States, Canada, United Kingdom, Germany and China

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Henkel AG and Co. KGaA, Kao Corp., Kose Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura and Co., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co. , and the Unilever group

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period.


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About Us
Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.

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Technavio (PRNewsfoto / Technavio)

Technavio (PRNewsfoto / Technavio)



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