EcoFish founders receive 2021 MSC US Ocean Champion award


DOVER, NH – The Marine Stewardship Council (MSC) today awarded Henry & Lisa Lovejoy, the founders of EcoFish, a 2021 MSC US Ocean Champion Award for their continued dedication to seafood sustainability and for going beyond MSC standards requirements. EcoFish was the first seafood supplier in the United States to achieve MSC Chain of Custody certification and celebrates 20 years of partnership with MSC. EcoFish joins three other MSC business or fishing partners named 2021 MSC US Ocean Champions.

EcoFish’s Henry & Lisa’s Natural Seafood and Freshé brands proudly carry the MSC Blue Fish label on products at over 4,500 grocery stores across the United States; support sustainable fisheries for wild tuna, salmon, pollock and sardines as well as prawns and farmed salmon certified by the Aquaculture Stewardship Council. In February, Freshé will add MSC-certified skipjack tuna to its global recipes.

EcoFish founders Henry and Lisa Lovejoy say, “We are extremely honored to receive the Ocean Champion award from MSC. We are very proud of our 20 year partnership with MSC and have enjoyed helping them to pioneer the sustainable seafood market. The health of the oceans is essential to the future of our planet, and we are infinitely grateful to the MSC for its leadership, exceptional program and tireless work.

Eric Critchlow, MSC US Program Director, said: “The MSC US Ocean Champion Award is an opportunity to reflect and appreciate the hard work of our partners in supporting sustainable fisheries and a healthy ocean. EcoFish’s 20-year partnership with MSC, commitment to the eco-labeling of their products, and efforts to educate their customers on the importance of certified sustainable seafood are testament to their hard work. We are honored to present them with the Ocean Champion Award and the title.

The MSC US Ocean Champion Award is an annual award that was established in 2017 to recognize fisheries and companies engaged in the MSC program that demonstrate continued leadership in sustainability beyond MSC Fisheries or Chain standards. Control. Past winners include Annette Island Reserve Salmon Fishery / Metlakatla Indian Community, Bamboo Sushi and the Sustainable Restaurant Group, Bar Harbor Foods, Sam’s Club Health & Wellness Team, TransOcean, US Foods, Vital Choice Seafood, and Whole Foods Market. Recipients are selected based on their demonstrated leadership and ability to drive positive change within the industry. The price of personalized glass with a wave is handmade in downtown Seattle, WA.

Sourcing sustainable seafood is increasingly important to the health of the planet and a growing priority for consumers. The ocean feeds billions of people and provides 80% of the world’s biodiversity. Food and Agriculture Organization of the United Nations (UNFAO) report shows sustainable fisheries are more productive and resilient to change[1], and the United Nations Environment Program reports that sustainable fishing protects ocean biodiversity[2]. For seafood consumers, eating sustainable fish is increasingly important, with 55% of US seafood consumers believing that we need to consume only sustainably sourced seafood to protect the ocean.[3]. Additionally, 64% of Americans want retailer and brand statements regarding sustainability and the environment to be clearly labeled by an independent organization, such as the MSC. EcoFish has shown leadership in not only sourcing certified sustainable seafood, but also displaying the MSC Blue Fish label on packaging so that consumers have a simple and globally identifiable way to know that sustainability claims are made. are credible. This demonstrates Ecofish’s commitment to ensuring that wild seafood is available for generations to come.


About EcoFish

EcoFish’s mission since its founding in 1999 has been to offer seafood exclusively from 100% certified sustainable fishing and aquaculture operations. Our Henry & Lisa’s Natural Seafood brand is sold in over 4,000 grocery stores nationwide, with products ranging from frozen wild Alaskan salmon burgers, wild Alaskan fish nuggets and organically farmed shrimp. with canned tuna, salmon and sardines. Freshé’s innovative canned meals contain tuna and salmon and are available in over 2,000 grocery stores nationwide; and include recipes like Moroccan tagine, Barcelona escalivada, Provencal Nice, Sicilian caponata, Thai sriracha, and Aztec ensalada. EcoFish’s award-winning items are always made with seafood certified to be 100% sustainable and always 100% all-natural. For more information, visit, and follow @freshemeals on social media.

About the Marine Stewardship Council (MSC)

The Marine Stewardship Council is an international non-profit organization. Our vision is that the world’s oceans are teeming with life and that seafood supplies are preserved for present and future generations. Our Blue Fish Label and Certification program recognizes and rewards sustainable fishing practices and helps create a more sustainable seafood market. More than 370 fisheries in more than 36 countries are certified according to the MSC standard. These fisheries have a combined annual seafood production of over eleven million metric tonnes, accounting for nearly 15% of global marine catches. Over 38,000 seafood products around the world carry the MSC label. For more information, visit and follow @MSCBlueFish on social media.


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