According to a new report published by Allied Market Research, titled “Organic Honey Market by Product Type, Packaging and Application: Global Opportunity Analysis and Industry Forecast 2021-2030”, the global organic honey market was valued at $605 million in 2020, and is expected to reach $1,060.40 million by 2030 at a CAGR of 5.50%.
Organic honey is produced from the pollen of plants from organic farming, and without chemical acaricides to treat bees. Purchasing organic honey allows consumers to avoid contact with pesticides that may be sprayed on or near plants visited by bees. The demand for organic honey has been gaining momentum, owing to increased health awareness among consumers, which has further boosted the organic honey market.
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A significant shift in consumer preference towards organic products has been observed, strong growth in the organic honey market. Sales of organic products in the United States increased by 12.4% in 2020, crossing the $60 billion mark for the first time and more than doubling the growth of the previous year. In addition, consumer health spending has increased, as around 62% of metropolitans buy organic, an increase of 95% over the past 5 years, according to a survey by the Chambers of Commerce and Industry. Associated Industry of India (ASSOCHAM). This shows the shift of consumers towards organic products, the demand for which is increasing and is expected to remain positive in the future. Hence, the demand for organic honey market is expected to rise in the future as people prefer organic honey which has numerous benefits in food and beverages, pharmaceuticals, which has propelled the growth of the market for organic honey.
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Recently, there has also been an increase in the number of product launches in different flavors, types, and packs. These factors, coupled with growing consumer awareness of the various health benefits of using organic honey, will increase honey imports. For example, Dabur Honey, one of the honey producers in India, has launched organic honey in two flavors: chocolate and strawberry. Additionally, organic honey can be used in a wide range of medical treatments as well as a prominent member of household remedies. 24 Mantra Organic’s latest range of organic honey infusions helps boost immunity and overall health, 24 Mantra Organic’s latest infused range comes in four different variations where organic honey is infused with tulsi, neem , turmeric and ginger. Additionally, due to a growing interest in healthier alternatives to sugar, food manufacturers are offering more honey-sweetened foods and beverages. Organic honey contains antioxidants, vitamins, minerals and natural sweetness which lead to their application in tea, coffee, smoothies, pastries, salad dressings, parfaits and marinades, among others, which should lead to the growth of organic honey. market in the future.
The rapid spread of the coronavirus has disrupted the supply chain of the organic honey market, due to which companies faced a minor downfall in the initial phase of the COVID-19 pandemic, as the production without labor- The work was not so easy, and the transportation faced minor challenges, however, they quickly managed to maintain the availability of their products in the various market supply channels.
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Main results of the study
By type, the organic honey market size of the buckwheat segment remained the dominating segment in 2020 and is expected to gain market share in the coming years.
By application, the food and beverage segment is expected to grow with a moderate CAGR during the forecast period for the Organic Honey Market.
By region, North America was leading in terms of global organic honey market share in 2020 and is expected to maintain its dominance during the forecast period.
The players operating in the global Organic Honey market have adopted various development strategies to increase their market share, gain profitability and stay competitive in the market. Major Players operating in the Organic Honey Market are- Barkman Honey, LLC, Dabur Ltd, GloryBee, Inc., Heavenly Organics, LLC, Little Bee Impex, Nature Nate’s Honey Co., McCormick & Company, Madhava Honey LTD, Rowse Honey ltd. and Dutch Gold Honey, Inc.