Kenya targets Malaysian avocado market in 2023

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Kenyan avocado growers could soon benefit from new opportunities for market diversification” in Malaysia from 2023, as the country steps up its efforts to secure a wider footprint in the international market.

Kenya Plant Health Inspection Service (KEPHIS) has engaged counterpart agencies in key target markets in the Far East as part of ongoing trade facilitation efforts.

Speaking when confirming the efforts, KEPHIS Managing Director Prof. Theophilus Mutui said an audit team from malaysia National Plant Protection Organization (NPPO) has concluded pest and field risk assessments at Kakuzi Plc in Murang’a County last week as part of bilateral engagements.

“KEPHIS has worked hard to secure access to export markets for local avocado growers beyond traditional European markets within our statutory mandate,” Mutui said.

For his part, the managing director of Kakuzi PLC Chris Flowers hailed the opportunity that comes just after the company exported its first batch of avocados to China earlier this month.

The Malaysian market opportunity for Kakuzi should further strengthen the company’s growing footprint in the market.

The company’s strategic avocado and macadamia crops and steadily growing revenues from its market and product diversification efforts have enabled the company to post 75.3% net income growth over the past of the semester ending in June.

National data published in the Kenya Economic Survey 2021 confirms that horticulture export revenue increased by 3.9% from Sh144.6 billion in 2019 to Sh150.2 billion in 2020.

With the introduction of new high-potential markets such as Chinathe value of horticultural exports is expected to increase, resulting in a positive economic ripple effect.

Copyright Capital FM. Distributed by AllAfrica Global Media (allAfrica.com)., source English press service

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