Local designers look to the US export market


Exciting news is on the horizon for 10 local creative companies currently prepared to export their products to the United States of America (USA) through an Electronic Marketplace Readiness Program (eMRP) run by Craft and Design Institute in partnership with Aid to Artisans. (TO).

The strategic partnership between CDI and ATA focuses on knowledge exchange and access to the US market, and prepares South African entrepreneurs in the creative sector to successfully enter a rapidly changing market. The goal is to help the creative economy hit hard by COVID-19 by opening new markets in the United States.

In October 2021, more than 80 companies in the Western and Eastern Cape benefited from a week of dynamic learning, information sharing, inspiration and networking. companies.

Creative entrepreneurs benefit directly from a better understanding of trends, changes and demands of the US market; engage directly with US industry experts and retail buyers; build their confidence to develop their business.

Topics covered in the seven-month program include global opportunities and trends for handmade, changes in export distribution channels, post COVID-19 color and design trends, development and designing products for the hand market, costing and pricing strategies for the US market and building relationships with buyers (US buyers) online.

“This program will enable producers to access a range of opportunities in the global market, helping bring South Africa’s incredible creative products to key new regions such as the United States and supporting these entrepreneurs. to grow and develop, ”said Erica Elk, CEO of CDI Group.

Maud Obe, Director of Artisan Assistance, said: “ATA is delighted to partner again with CDI with the support of the United States Consulate to help talented South African artisan companies expand their presence on the US market… We are so impressed with the creativity, talent and enthusiasm we have seen in South African businesses [and] we look forward to seeing these companies expand their presence in the US market.

“We are always looking for ways to strengthen ties and build relationships between the United States and South Africa, especially when those ties involve our common support for entrepreneurship and aesthetic appeal. a fair and inclusive sharing of culturally inspired crafts. Kudos to all South African entrepreneurs participating in the Export Market Access Program, ”said Jehan Jones-Radgowski, Acting Public Affairs Officer at the US Consulate.

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