Moroccan olive oil production is expected to increase by 25% by the end of 2022. This is according to data from the European Commission which forecasts an increase of 40,000 tons.
In its spring 2022 outlook for agricultural products, the European Commission notes that global oil production has largely recovered in non-EU countries. In the main olive oil producing countries, production has largely increased or remained stable. Tunisia’s production increased by 70%, Morocco’s by 25%, while Turkey’s production remained stable, the report said.
Imports of olive oil
Despite the recovery in production levels, olive oil prices remain 15% above the five-year average. The price of olive oil currently stands between €320 and €330 per 100 kilograms, according to the report. Olive oil production is an important sub-sector of agriculture in Morocco. The industry employs 380,000 people and has a 19% share of the Moroccan edible oil market.
The country’s olive oil imports generated about MAD 1.8 billion (about $180 million) on an annual average between 2013 and 2017. The industry is also an integral part of all of Morocco’s agricultural reforms. The most recent agricultural reform, “Green Generation 2020-2030”, aims to increase the sector’s overall imports to MAD 60 billion ($6.6 billion) by 2030.
According to the Food and Agriculture Organization of the United Nations (FAO), the Moroccan olive oil industry still has a long way to go. Despite the country’s potential to be a global producer of olive oil, it lacks a consumer culture for the product. According to survey data cited in The Olive Oil Times, only 4% of the general population knows the difference between extra virgin olive oil and non-virgin olive oils.