Orgain Partners with NCAA for First-Ever March Madness® Women’s Basketball Tournament

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Clean Nutrition Leader to Sponsor Player of the Game and Difference Maker Recognition

IRVINE, Calif., March 11, 2022 /PRNewswire/ — Orgain, the leader in high-quality, great-tasting clean nutrition, is bringing “That Orgain Feeling” to women’s college basketball this season. For the first time since its inception 40 years ago, the NCAA Women’s Basketball Tournament will officially be named “March Madness®”, a term previously reserved exclusively for the men’s tournament. Throughout the tournament, Orgain will sponsor eleven ‘Player of the Game’ features, one of which will be recognized as a ‘Maker of Difference’ – a player who uses their instincts and outperforms everyone else on the field.

The sponsorship comes as an extension of the brand’s first national campaign, “This Orgain’s Feeling“, which highlights how clean eating can help people feel better, which leads to positive results and invites feelings of accomplishment and more triumphant joy and doing everything. When you sink this drummer, take a flight or just from the bleachers, “That Orgain Feeling” is the feeling that clean power gives you, when you’re firing at full throttle and feeling like you can take on the world and anything it reserves you and ABC from the first round of competition on March 18until the start of Elite 8 on March 28.

“Athletes of all abilities have played a vital role in Orgain’s success that it is today, so we are thrilled to be able to support the inaugural Women’s March Madness tournament,” said Dr. Andre Abraham, founder and CEO of Orgain. “Athletes’ performance starts with how they fuel their bodies, which is why we’re excited to show fans the power they can unleash through good, clean nutrition.”

To further highlight its celebration of Women’s History Month and support women’s hoops, Orgain has teamed up with the TikTok duo The Cavinder twinswho are college athletes at Fresno State University (Fresno, California). Next to Haley and Hanna Cavender, Orgain will be issuing a TikTok challenge, encouraging fans to duet their best basketball shot using the hashtag #ThatOrgainFeeling. The challenge is in support of Orgain’s mission to help more people live vibrant lives through the power of clean nutrition and in partnership with the Los Angeles Public Food Policy Council. As part of this relationship, Orgain will support the LAFPC Healthy Neighborhood Market Network, a program that empowers small business owners in low-income neighborhoods to bring good food to their communities. The challenge will start when selecting Sunday March 13and run until the end of the tournament.

Orgain offers a portfolio of over 30 items, including the best-selling plant-based and organic protein powder, protein shake and nutritional shake in United States, among other products. Available in over 20 flavors, there’s something for everyone, including products specially formulated for kids and athletes. For more information, please visit Orgain.com, and capture that Orgain feeling by following @DrinkOrgain on instagram, Facebook, Twitter and Youtube.

About Orgain:
Orgain was created by Dr. Andre Abraham, who used organic nutrition to save his own life during a battle with cancer at a young age, and now it’s designed to meet the diverse needs of millions more. Orgain’s main goal is to make delicious, clean, organic nutritional products to help people lead healthy, vibrant lives. Orgain products include meal replacements, protein powders and snacks for adults and children using only the highest quality ingredients, never at the expense of taste and texture. Most Orgain products are certified organic and all are soy-free, gluten-free, non-GMO, and free from artificial colors, flavors, and preservatives. To learn more about Orgain, and the fascinating story and purpose of Dr. Abraham, or to shop for products and browse recipes, visit Orgain.com.

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