There has been a significant increase in the adoption of organic honey by consumers around the world, due to growing concerns about chemical-based honey products. More and more people around the world are concerned about their health, especially after the outbreak of the COVID-19 pandemic. Thus, consumers nowadays are inclined to consume food products containing natural ingredients and high nutrient content. This factor is expected to boost the demand for organic honey in the coming years. At first, honey applications were limited and specific. But with the growing awareness among people of its benefits to the body, its applications have branched out into a number of industries. These industries include food and beverages, cosmetics, personal care, pharmaceuticals, nutraceuticals, and others. Thus, the increase in the use of organic honey in a variety of health products, medicines and others is expected to further increase the demand for organic honey in the coming years.
There has been a remarkable growth in the number of health conscious individuals across the world. More and more people across the world tend to engage in different types of fitness activities to improve their overall health. Organic honey is an essential ingredient in highly nutritious protein bars that are primarily consumed by fitness enthusiasts. Moreover, health conscious people are always looking for natural sweeteners that are not only safe and secure for consumption but also provide many nutritional benefits to the body. Thus, organic honey presents itself as an ideal natural sweetener, and as an alternative to white sugar which is used in the preparation of yogurt, tea, coffee, baked foods, baked foods and others.
Moreover, the introduction of different kinds of innovative organic honey products, increasing cases of obesity in the world and growing awareness of harmful effects of chemicals in people are expected to create huge opportunities for the growth of the global organic honey market. According to the report published by Allied Market Research, the global organic honey market is expected to reach $1.06 billion by 2030, registering a CAGR of 5.5% from 2021 to 2030.
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Many market players across the globe are launching different organic honey products with enhanced taste and nutritional content to meet consumer needs. For example, DABUR India, one of the largest fast-moving consumer goods companies in India, collaborated with Amazon India to launch Dabur Organic Honey. This is DABUR’s very first organic product.
DABUR organic honey comes from an organic flora totally insensitive to chemicals. DABUR claims that their organic honey is completely unprocessed, unpasteurized and unprocessed. DABUR Organic Honey is rich in nutrients and antioxidants, and made by wild bees. Smerth Khanna, the Business Manager – E-Commerce of DABUR India, also mentioned that the demand for organic honey is increasing with fitness and healthy lifestyle at the forefront. Thus, its organic honey is completely natural and 100% pure, which makes it suitable for everyone. He specifically selected apiaries close to organic farmland. These are further managed without any kind of pesticides or chemicals to give natural and organic honey.
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The trend of launching new products among popular players continues to gain momentum in the consumer goods industry. For example, Tayima Foods, an innovative food company, launched its latest product called I’M HONEY. This highly nutritious honey product is made from 100% raw, virgin honey sourced from some of the finest beekeepers in the Western Ghats. The launch of this product was part of the Digital India program and hence the product was made available on Amazon and contactless retail kiosks.
Impact of COVID-19 on the market
The COVID-19 outbreak has had a positive impact on the growth of the global organic honey market, owing to the increased inclination towards organic foods among consumers during the pandemic. Consumers around the world have become increasingly concerned about their health and fitness during the pandemic and have found ways to boost their immunity. Additionally, the demand for food and beverages has increased exponentially as more people around the world stocked up during the shutdowns and shutdowns of supermarkets, hypermarkets and general stores. This has further led to an increase in demand for organic honey during the pandemic.
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However, production capacity and distribution strength were negatively affected during the shutdowns as most food and beverage manufacturing facilities were closed during the shutdowns. This was mainly due to the strict restrictions imposed by the governments of various countries around the world on the workforce and the practice of social distancing. Thus, the demand for organic honey was slightly affected. Despite these periodic hassles, manufacturers around the world have mastered the situation to meet the demand for organic honey in the market. However, the market is expected to recover quickly from the initial impact and normalize and grow rapidly in the coming years.
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