Personalized nutrition market size to surpass US$3.56 billion by 2030, according to The Brainy Insights


NEWARK, New Jersey, March 22, 2022 /PRNewswire/ — According to a report published by The Brainy Insights, the global personalized nutrition market is set to grow from $0.98 billion in 2020 for $3.56 billion by 2030, at a CAGR of 9.6% over the forecast period 2021-2030.

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A personalized nutrition plan, also known as a personalized nutrition approach, depends on nutritionists and other dietary experts making dietary improvements to optimize and improve our health. Such measures help minimize the risk of diseases like obesity, heart disease and type 2 diabetes. Personalized nutrition is at the heart of what enrolled dietitians have been doing since their call: delivering tailored nutritional advice that matches to the physical, clinical and emotional needs of their patients. Lately, things have become much more explicit. Currently, personalized nutrition includes a more holistic methodology, which includes the study of an individual’s hereditary qualities, food propensities, physical movements, resting practices, microbiome, and even metabolic rates.

In the current scenario, people in both developed and developing countries are gradually looking for tailored ways to manage their well-being and health. With advancements in technology, there have been developments that can offer the knowledge and information needed to generate personalized nutrition plans effectively and efficiently. Rise in health awareness among people across the globe owing to increase in disposable income coupled with increase in health issues such as obesity, is the major driver for the growth and development of the market . Growing demand for organic and natural food products is driving the growth and development of the market. Organic foods are different from conventionally and traditionally grown foods because organic foods are grown in a natural farming system, without pesticides or synthetic fertilizers. Natural food products are made from organically available raw materials. The growing popularity of these products is a result of growing awareness of the health benefits of organic foods.

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Key Players Operating in the Global Personalized Nutrition Market BASF SE, Caligenix, Care/of, DayTwo Inc., DNAFit, Genomix Nutrition, Inc. (GX Sciences, Inc.), Habit Food Personalized, LLC, InsideTracker (Segterra), Lonza, Metagenics, Inc, Mixfit Inc. (DSM), Nutrigenomix Inc., Telomere Diagnostics, Inc (TeloYears), Orig3n, Pure Encapsulations, SDC Nutrition Inc., STYRLABS, Vitagene, Vitamin Packs, Inc., and Zipongo, among others. To strengthen their position in the global personalized nutrition market, the major players are now focusing on adopting strategies such as product innovations, mergers and acquisitions, recent developments, joint ventures, collaborations, and partnerships.

  • In July 2018, Royal DSM, a global science-based company, has acquired a stake in Mixfit Inc. This investment builds on the previously announced partnership between DSM and Mixfit. It combines DSM’s unparalleled expertise in essential micronutrients with Mixfit’s technological breakthrough to analyze real-time health data and effectively fill nutritional gaps.
  • In 2018, Nestlé SA chose from Japan aging population to launch its first personalized nutrition service using a mix of artificial intelligence, DNA testing and smartphone services.

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The repeat recommendation segment dominated the market in 2020.

The recommendation segment is divided into fixed, continuous, and repeating stand-alone segment. The repeat recommendations segment dominated the market in 2020. Segmental growth is attributed to personalized nutritional plans established by dietitians and nutritionists for a healthy state of being.

The dietary supplements and nutraceuticals segment dominated the market in 2020.

The Supplements segment includes dietary supplements and nutraceuticals, as well as functional foods. The dietary supplements and nutraceuticals segment dominated the market in 2020. The growth of the segment is attributed to the increase in the rate of adoption and acceptance of supplements. With increasing instances of lifestyle issues, people are adopting nutritional supplements to maintain optimal balance.

Powders segment is expected to witness the highest growth over the forecast period.

The market is segmented into tablets, capsules, powder, and liquids by dosage. The powders segment is expected to witness the highest growth during the forecast period. The growth of the segment is mainly attributed to the increasing availability of supplements and their products in powder form.

Regional Segment Analysis of Personalized Nutrition Market

  • North America (WE, Canada, Mexico)
  • Europe (Germany, FranceUK, Italy, SpainRest of Europe)
  • Asia Pacific (China, Japan, IndiaRest of APAC)
  • South America (Brazil and rest of South America)
  • Middle East and Africa (UNITED ARAB EMIRATES, South Africarest of the MEA)

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North America The region has emerged as the largest market for the personalized nutrition market with approximately 37.1% market revenue share in 2020. The regional growth is attributed to the significant number of nutrition industry organizations and health institutes in the United States. approved ingredients for the manufacturing and production of functional food products will drive the growth of the regional market. Asia Pacific is expected to grow at the highest CAGR over the forecast period owing to the growing disease awareness coupled with rising healthcare expenditures. The increase in lifestyle-related diseases is also common in and across the region. Moreover, the growing adoption of smart wearable devices for healthcare monitoring will lead to significant market development.

About the report:

The global personalized nutrition market is analyzed on the basis of value (USD billion). All segments have been analyzed on a global, regional and country basis. The study includes analysis of more than 30 countries for each segment. The report analyzes the drivers, opportunities, restraints and challenges to obtain key market insights. The study includes Porter’s Five Forces Model, Attractiveness Analysis, Commodity Analysis, Supply, Demand Analysis, Competitor Position Grid Analysis, distribution and marketing channel analysis.

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About The Brainy Insights:

The Brainy Insights is a market research company that provides businesses with actionable insights through data analytics to improve their business acumen. They have a robust forecasting and estimating model to achieve customer goals of high quality production in a short period of time. They provide both custom (customer specific) and syndicated reports. Their repository of union reports is diverse across all categories and subcategories of domains. Custom solutions are designed to meet customer requirements, whether they are looking to expand or planning to launch a new product in the global market.

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