Online casino brand PlayStar Casino has entered into a multi-year agreement with Caesars Entertainment, ensuring market access in Pennsylvania.
The deal precedes the brand’s plans to debut in the U.S. market later this year in New Jersey.
Once launched in Pennsylvania in the second quarter of next year, the state addition will double the casino’s total addressable market in terms of population and gross gaming revenue.
Adam Noble, Co-Founder and Director of Business Development at PlayStar Casino, said, “We are delighted to have gained market access in Pennsylvania through this multi-year agreement with Caesars, allowing us to double our addressable market.
“This is the second Market Access Agreement we have secured following our New Jersey entry announcement earlier in the year and we will continue to seek such partnerships as we expand the PlayStar Casino brand. .
“We look forward to working on the regulatory process with the Pennsylvanian Gaming Control Board and everything will go well and look forward to launching to Pennsylvania players in the first half of next year.”
The operator is powered by the GiG platform after having recently signed a long-term partnership with the group. Through the deal, which builds on the foundations of their initial partnership, GiG will deliver its igaming platform technologies, fueling the company’s entry into the state.
PlayStar aims to provide “an online casino experience like no other” through personalization, engagement and “exemplary” customer service.
Entering the market will allow the company to capitalize on the ripple effect of its branding and marketing business in New Jersey, with local campaigns also slated to move forward.