anointed was recently honored at the EGR Marketing and Innovation Awards 2021 to display the best innovation in sports betting and the best affiliate marketing campaign. The recognition comes after PointsBet’s remarkable exposure to scale and growth, the ability to innovate and differentiate, commitment to responsible gaming, quality marketing and quality products.
Johnny Aitken, CEO of PointsBet USA, said: “Day in and day out, the PointsBet team is 110% committed and determined to deliver the fastest sports betting experience in the world. I am proud of our immense success to date, although we also know, as a team, that there is nothing but the opportunity ahead to continually develop the PointsBet brand, technology and ability to ” innovate and differentiate. that PointsBet will continue to drive. “
The top jury comments on PointsBet’s past year include:
- “PointsBet has entered the market and has a proven track record of innovating, standing out from the crowd. “
- “Having an O&O product is a real advantage. One of the few points of product differentiation and a good balance between promoting / shouting as loud as possible the marketing approaches of their competitors. The exclusivity of PointsBet’s product offering combined with the market position they have established makes it a worthy Innovation Award winner. “
- “Stand out from the crowd by using talent on social media channels to drive affiliate performance in engaging and editorially compelling ways. A clear winner in terms of attracting attention in a rapidly growing and competitive market. “
- “The old-fashioned partnerships, sponsorships and promotions are well done and on a large scale. “
After launching in the United States in New Jersey in January 2019, PointsBet now also operates in Colorado, where they have also established their North American headquarters, Illinois, Indiana, Iowa and Michigan. The company aspires to unveil its product in Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee and West Virginia, through additional market access agreements subject to enabling legislation and / or regulatory approvals. PointsBet too recently launched its first exclusive iGaming platform in the state of Michigan and confirmed its intention to launch iGaming in New Jersey in the near future.
As official and exclusive sports betting partner of NBC Sports, PointsBet said it will continue to use television and digital media resources to promote the PointsBet brand.
As part of the deal, NBC Sports provides PointsBet with year-round cross-platform marketing and media opportunities across its unrivaled event portfolio, including exclusive cross-platform matchday integrations across regional networks. from NBC Sports. PointsBet’s full Spanish functionality will reach Hispanic sports fans through the Telemundo Deportes and Telemundo broadcast stations.