RWS Named Leader in IDC MarketScape: Content Management Systems for Authenticated Digital Workspaces


CHALFONT SAINT PIERRE, England – (COMMERCIAL THREAD) – RWS, the world’s leading provider of technology-based language, content management and intellectual property services, announces it has been named a leader in IDC MarketScape: Content Management Systems for Workspaces digital authenticated 2021.

The latest report from the analyst firm assesses content management platforms and their ability to support next-generation digital work environments. Suppliers are assessed based on their strategy and capabilities, and placed in a Participants, Competitors, Major Players or Leaders category.

“An effective global workforce depends on the ability to collaborate, communicate and access company information in their own language, and share it securely with the outside world,” says Thomas Labarthe, president of the Language Services and Technology division of RWS. “This is where our Tridion smart content platform stands out. Our technology handles the most complex content environments – and IDC MarketScape’s recognition is a testament to our continued investment and innovation.

IDC MarketScape recognizes Tridion’s BluePrinting® and Baselining technology and its ability to help multinational organizations “manage complex multilingual, multiregional, multibrand and multichannel projects”.

Tridion connects people, processes and information through the most comprehensive portfolio of collaborative content management, knowledge management and headless delivery technologies. Businesses can securely streamline communication with employees, prospects, customers, partners, influencers, investors, and other stakeholders around the world.

Click here to download the IDC MarketScape Vendor Review: Content Management Systems for Authenticated Digital Workspaces 2021 (doc # US47412921, September 2021).

Notes to Editors:

  • According to IDC, companies should “consider Tridion when they are a multinational organization with complex content structures that would benefit from a component architecture and automated machine translation capabilities to dynamically assemble authenticated and personalized digital experiences.”

  • The strengths of Tridion highlighted in the report include:

    • Localization and translation: Tridion takes advantage of RWS’s own machine translation technology to automate the localization of content and images based on language selection. The atomic design of Tridion’s content creation and management is well suited for real-time translation and dynamic streaming.
    • Creation environment: Content authors can use the Site Creation Assistant with a headless design extension to provide a consistent single view of customer and employee content. Tridion provides a knowledge graph for content visualization, a user interface for conversational Internet of Things content (for example, the Alexa simulator), and a preview of the voice and tone of the content.
    • Architectural framework: Tridion offers rigorous content modeling, inheritance of content components, and reuse across any combination of sites, regions, brands and channels. For customers, employees and partners who work in China, Tridion offers a publishing process that helps reduce latency for the user experience.

– Ends –

About RWS

RWS Holdings plc is the world’s leading provider of technology-based language, content management and intellectual property services. We help our clients connect and bring new ideas to people around the world by communicating business-critical content at scale and enabling their innovations to be protected and realized.

Our vision is to help organizations interact effectively with people all over the world by solving their language, content and market access issues through our collective global intelligence, deep expertise and smart technology.

Customers include 90 of the world’s top 100 brands, the top 10 pharmaceutical companies, and about half of the world’s top 20 patent applicants. Our customer base spans Europe, Asia-Pacific, and North and South America in the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we have been serving since offices on five continents.

Founded in 1958, RWS is headquartered in the United Kingdom and is publicly traded on AIM, the regulated market of the London Stock Exchange (RWS.L).

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About IDC MarketScape

IDC MarketScape’s vendor assessment model is designed to provide insight into the competitiveness of ICT (information and communications technology) vendors in a given market. The research methodology uses a rigorous scoring methodology based on both qualitative and quantitative criteria which results in a single graphic illustration of the position of each supplier in a given market. IDC MarketScape provides a clear framework within which product and service offerings, capabilities and strategies, as well as current and future success factors in the IT and telecommunications vendor market can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and potential suppliers.


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