Scalenut’s AI writer also helps content make a dent in search engine results – TechCrunch

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IA writers are getting a lot of attention from investors. A couple who have recently raised funds include Copy.ai and Copyist. Now shell nut enters the arena with a $3.1 million funding round led by Saama Capital and Amit Singhal, former senior vice president of Google and head of Google search.

Launched earlier this year by Mayank Jain, Gaurav Goyal and Saurabh Wadhawan, Scalenut says it has since signed up 100,000 users, mostly SMBs and midsize businesses, increased its revenue 10-fold and is now trending at a seven-fold fulfillment rate. figures.

About 70% of its paid subscribers come from the United States, United Kingdom, and Canada, and the rest come from Asian countries. Its latest funding round was a $400,000 seed round led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal and other angel investors.

When asked how Scalenut stands out from other AI copywriting startups, Jain said, “While Copy.ai, Copysmith and many other tools have built a layer on a vanilla integration with [language model] GPT-3, we have instead built a complete content marketing suite that automates the entire content workflow.

Scalenut founders Gaurav Goyal, Saurabh Wadhawan and Mayank Jain

“Our in-house deep learning models and integrations with other NLP vendors allow end users to create content that is much more likely to rank on search engines, driving organic growth,” said he added. “That said, we also host one of the highest quality generic copywriting toolkits.”

One of Scalenut’s key differentiators covers the entire content lifecycle, from content planning to research, copywriting and SEO optimization.

Jain demonstrated the platform for TechCrunch. For example, a green tea maker who wants to create a blog post about the benefits of the drink would first use a keyword to create topic cluster reports or lists of potential topics with keyword clusters. . If they select the “benefits of green tea” topic group, they will see keywords such as “benefits of green tea,” “benefits of dandelion,” and “benefits of tazo green tea,” among many others.

Then they open the report they want and see the stats for the top 30 URLs that have already ranked on search engines, along with their outlines. Other information includes questions people are asking about the topic on Google or Reddit, citations, and key search terms to help content rank better on search engines.

Once a content creator has this information, they can enter Scalenut’s “cruise mode”. This provides a headline, defines a selling point, provides writing points and creates a first draft, as well as SEO insights they can use to optimize content.

Jain says users have relied on Scalenut to create in-depth blog posts, as well as how-to guides, lists, “why” articles, FAQs and comparison articles. Scalenut’s SEO optimization features tell users how long their posts last. He can write blog posts as long as 10,000 words, but Jain says they’re usually between 1,200 and 1,500 words.

In a prepared statement, Saama Capital Managing Partner Ash Lilani said, “A common issue companies face in boosting their organic marketing is scaling content in a meaningful way. There is no easy way to scale content and Scalenut solves precisely that with its robust AI platform.

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