Shrubbly Enters Functional Beverage Market With RTD Organic Sparkling Shrub


Hinesburg, Vermont. – Move over kombucha, there’s a new functional favorite for shelves. Meet Shrubbly: a lightly sparkling, ready-to-drink beverage with a bold, delicious flavor from an ancient fruit and vinegar blender called a ‘shrub’. Yes, shrub + sparkling = bushy.

The functional drink market has exploded over the past 18 months. Functional drinks grew 360% year-over-year (as of May 31, 2021), according to Bloomberg, compared to 9% for the rest of the beverage market. Prebiotic drinks (those containing plant fibers that nourish probiotics and promote overall digestive health) surpassed 660% growth in 2020.

“We are thrilled to emerge from the COVID-19 pandemic with the public launch of Shrubbly,” said Matt Sayre, founder of Shrubbly and producer of chokeberry berry. “Consumers want delicious, thirst-quenching drinks made with hard-working ingredients that can have a positive impact on their health. Shrubbly is made with antioxidant-rich fruits, herbs, spices, and apple cider vinegar, with prebiotics and just the right amount of bubbles, all in a ready-to-drink can.

The shrubs are a refreshing blend of fruit and vinegar that dates back to the 15th century. Before refrigeration, shrubs were made to preserve fruit and used as cocktail mixers in colonial times. Today, shrubs are sought after for their invigorating taste and functional benefits. Shrubbly includes fruit rich in antioxidants, organic apple cider vinegar, and other wellness ingredients.

  • ARONIA BERRY – This antioxidant superfruit (claiming 5 times the antioxidant power of blueberries or cranberries) is grown on the USDA Certified Organic Farm in Sayre, Vermont. Long considered medicinal by Native Americans, recent laboratory studies on chokeberry show promise in the fight against diseases such as cancer, diabetes, etc.
  • APPLE CIDER VINEGAR – widely recognized for its health benefits including increased metabolism, weight loss, blood sugar stabilization and calming acid reflux.
  • PREBIOTICS – key to supporting overall digestive health and “nurturing” the probiotics found in so many foods and drinks today.
  • HONEY – Aronia Berry + Pomegranate Shrubbly’s is lightly sweetened with organic honey. When consumed in moderation, honey may confer health benefits through its plant compounds and antioxidants.

Shrubbly comes in two flavors, Lemon Ginger + Aronia Berry and Aronia Berry + Pomegranate. It is caffeine and alcohol free, vegan / vegetarian, gluten free, GMO free, sugar free / low and low in calories. Made with 6 (or less) real ingredients, Shrubbly is a bold and refreshing new addition to the trending category of functional drinks.

About Shrubbly

Shrubbly, LLC is the manufacturer of soft drinks with shrubs in Hinesburg, VT. Founded in 2020, Shrubbly has two flavors, Lemon Ginger + Aronia Berry and Aronia Berry + Pomegranate. Deliciously refreshing straight out of the box or as a blender, Shrubbly uses hardworking organic ingredients carefully selected for their antioxidants, prebiotics, and other powerful health benefits. Shrubbly is the only ready-to-drink sparkling shrub made in New England and the only shrub to use the potent chokeberry, an antioxidant, grown on the 15-acre organic farm of founder Matt Sayre.

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