Startups are changing the tea industry and wage gaps


CHICAGO, Illinois – The tea industry is growing rapidly. Tea plantations in Kenya, China, India and Sri Lanka account for the bulk of tea leaves. Despite the ever-increasing demand, many of the workers responsible for its success still face poor working conditions and falling wages. Various promising organizations and startups are working to make sure every cup is brewed fairly to close the gap.

Bitter Reali-tea

Tea is the second most popular drink behind water. People brew 70,000 cups of tea around the world every second. In addition, demand is increasing by 5% per year. The global network of the modern tea industry is based on the combined efforts of nearly 50 million people. Many of these people come from poor areas and lack access to proper education and financial stability. This need is fueled by thousands of men, women and children at the bottom of the supply chain responsible for meeting harvest quotas and maintaining the plantations.

The lack of resources allows large plantations to take advantage of workers and withhold wages. Small farmers face similar problems. Due to their geographic location and level of education, they are often unable to obtain accurate market information. Unlike the coffee trade, there is no system of global governance regulating labor practices in the tea industry. This leaves workers to fend for themselves in a vicious cycle of poverty.

Labor exploitation

A study of the University of Sheffield have found that widespread labor exploitation is a global problem for the tea industry. Companies often forgo paying fair wages and opt for cheaper forced labor in pursuit of higher profits. Workers in India, for example, earn wages nearly 25% below the country’s poverty line and earn less than $ 2 a day. They are subjected to verbal and sexual abuse, violence and debt bondage.

Lack of adequate housing, sanitation and medical care is also common. In the tea plantations studied, research found that there was virtually no difference between certified and uncertified farms in terms of working conditions. Without the luxury of financial support or education, many workers are indebted to the plantations they work for and maintain a operation-dependent economy. In addition, farms are becoming a hub for human trafficking where indebted workers cannot escape. It is common practice to attack vulnerable populations. Still, most workers in the tea industry are poverty stricken.

One cup at a time

Several sustainable tea practices have been implemented to steer the tea industry in the right direction. Conscious consumers have created demand for ethical working practices and have driven companies to source from plantations certified by outside organizations. Not only do these organizations check for traces of labor exploitation, but they also help regulate an industry in need of reform.

In 2018, the Rainforest Alliance and UTZ merged to tackle growing environmental and human rights concerns. Dedicated to the fight for change, this organization manages the largest certification program in the world. Established in nearly 70 countries, the companies work directly with farmers and rural communities to ensure they receive a fair wage and that the tea comes without forced labor. The merged companies currently own five million hectares of agricultural land Compliant with certification standards set by Rainforest Alliance and UTZ. In addition, companies run more than 100 projects to improve farmers’ livelihoods.

Besides, Ethical Tea Partnership (ETP) strives to create “a fairer and more sustainable tea industry for tea workers, farmers, their families and the environment”. As a result, TVE affects over one million people. Helping farmers access education is one of the objectives of TVE. One-year training schools have been set up in various countries to teach farmers how to run their farms safely and efficiently. Since 2016, ETP has set up programs with nearly 5,000 farmers to provide necessary household goods and financial assistance.

Sip these startups

Several small businesses and startups have also joined the fight to help regulate the tea industry. Sourcing mostly ingredients directly from the farms themselves, these startups are changing the way tea is consumed around the world and bringing attention to larger issues.

  1. Tea Leaf Theory (TTLT): Upamanyu Borkakoty and Anshuman Bharali run TTLT. The two friends started their journey after bumping into a small farmer in Assam. Inspired by the high quality naturally grown tea which he was selling, Borkakoty and Bharali left to give rural farmers access to a larger market. Currently, TTLT is working with a handful of organic farmers to run micro tea processing units. A large percentage of TTLT’s profits help workers earn fair wages.
  2. Permatree Superfoods: Walter Villacis, Yago Veith and Danny Carrillo started this startup to reach the Ecuadorian organic food market. To promote sustainable development, the company works directly with 400 small farmers. Permatree Superfoods offers training, healthcare and retirement plans. It also offers a salary of 300% more than the minimum.
  3. Local teas: In 2017, Elizabeth Yambem set out to fulfill her dream of running a tea business inspired by her love of nature. Dweller Teas focuses on supporting indigenous farmers. The startup is also helping rural communities thrive by create job opportunities.
  4. Tearaja: Originally started to revive a family business, Tearaja has now sold over 100 million cups worldwide. With 25 years of experience in the tea industry, Manish Jain explains that the company moves tea from farms directly to consumers and has eliminated the tight supply chain. Therefore, this economic model allows workers to earn more profit and reinvest them in their farms.

Consumer choice

While these startups and certification companies don’t completely solve the problem in the tea industry, their efforts serve to set a precedent in regulating the industry as a whole. As consumers, it is important to know where products come from and how investing in an ethical tea industry is helping to change the lives of farmers around the world.

Nicole yaroslavski
Photo: Flickr


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