The market size of tablets will increase by 42.02 million units | Technological Advances and Virtual Learning to Drive Growth



Tablet Market 2021-2026: Supplier Analysis

The market is fragmented and the degree of fragmentation will accelerate during the forecast period. Suppliers deploy various organic and inorganic growth strategies to compete in the market. Market sellers are focusing more on the growth prospects of fast growing segments, while maintaining their positions in slow growing segments. Various companies engage in strategic partnerships and launch innovative products to strengthen their presence in the market. For example, in November 2021, Lenovo Group Ltd. introduced new endpoint management tools to improve IT efficiency and secure devices in the hybrid workplace. In November 2021, Samsung Electronics Co. Ltd. introduced improved health and personalization features for Galaxy Watch, Galaxy Watch active, and Galaxy Watch active2. To make the most of the opportunities, tablet market sellers should focus more on growth prospects in fast growing segments, while maintaining positions in slow growing segments.

Some of the major tablet manufacturing companies include:

  • Acer Inc.
  • Apple Inc.
  • ASUSTeK Computer Inc.
  • HP Inc.
  • Huawei Investment and Holding Co. Ltd.
  • Lenovo Group Ltd.
  • LG Corp.
  • Microsoft Corp.
  • Panasonic Corp.
  • Samsung Electronics Co. Ltd.

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Tablet Market 2021-2026: Analysis of Drivers and Challenges

Advances in technology and virtual learning are one of the key factors positively influencing the growth of the market. Online tutoring has alleviated the laborious nature of teachers’ work. Virtual learning also gives students the benefit of taking notes to copy and paste information to use in reports or for analysis. It is ideal for homeschoolers and students with physical disabilities or those with health concerns. The penetration of technology in the education sector has affected various aspects. It has enhanced the study and learning experience beyond the classroom, in turn driving the growth of the market. In addition, the rapid penetration of internet-enabled devices and the increase in the use of tablets in educational institutions will also drive the growth of the market.

However, the tendency to buy devices with inferior configurations could hamper the growth of the market. Continuous developments in educational software have increased their complexity. Users are facing issues related to the proper use of these new features. Manufacturers of tablets used for educational purposes must continually provide updated hardware solutions to meet different software requirements. This makes the old device incompatible with newer software updates because they do not meet the minimum system requirements.

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Tablet Market 2021-2026: Segmentation Analysis

  • Type
    • Hybrid
    • Convertible
    • Slate
    • Robust

The hybrid type segment dominated the tablet market share in 2021 and will continue to maintain its dominance in the market throughout the forecast period. The report also offers highlights on the contribution of other segments during the forecast period. A hybrid laptop can be used as a laptop or as a stand-alone tablet. Its changing hybrid design is meant to offer something for everyone. The growth of this segment can mainly be attributed to the convenience it offers.

  • Geography
    • APAC
    • Europe
    • North America
    • AEM
    • South America

APAC was the largest revenue-generating tablet market segment in 2021. The region’s market is primarily driven by the demand for tablets in the commercial and industrial sectors. The growing demand can mainly be attributed to a growing user base in end user segments such as fleet management, delivery applications, logistics, automation and education.

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Tablet market 2022-2026: scope

Technavio presents a detailed picture of the market through the study, synthesis and summation of data from multiple sources. Our report on the Tablet market covers the following areas:

  • Tablet market size
  • Tablet market trends
  • Industry Analysis of the Tablet Market

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Tablet Market 2021-2026: Highlights

  • Market CAGR during the forecast period 2022-2026
  • Detailed information on the factors that will help the growth of the tablet market over the next five years
  • Estimating the size of the tablet market and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the tablet market
  • Market competitive landscape analysis and detailed supplier information
  • Complete details on the factors that will challenge the growth of the tablet market vendors

Associated reports:

Laptop Market by Type and Geography – Forecast and Analysis 2020-2024

United States Education PCs and Tablets Market by Product and End User – Forecast and Analysis 2021-2025

Scope of the tablets market

Cover of the report


Page number


Year of reference


Forecast period


Growth dynamics and CAGR

Accelerate to a CAGR of 4.61%

Market growth 2022-2026

42.02 mn of units

Market structure


Annual growth (%)


Regional analysis

APAC, Europe, North America, MEA and South America

Efficient contribution to the market

34% APAC

Main consumer countries

United States, China, Japan, Germany and United Kingdom

Competitive landscape

Leading companies, competitive strategies, reach of consumer engagement

Profiled companies

Acer Inc., Apple Inc., ASUSTeK Computer Inc., HP Inc., Huawei Investment and Holding Co. Ltd., Lenovo Group Ltd., LG Corp., Microsoft Corp., Panasonic Corp. and Samsung Electronics Co. Ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Obstacles, Analysis of Fast Growing and Slow Growing Segments, Impact of COVID-19 and Future Consumer Dynamics, Analysis of Market Conditions for the Forecast Period,


If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.

About Us

Technavio is one of the world’s leading technology research and consulting companies. Their research and analysis focuses on emerging market trends and provides actionable information to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s report library includes over 17,000 and more reports, spanning 800 technologies, spanning 50 countries. Their customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research and actionable market intelligence to identify opportunities in existing markets. and potentials and assess their competitive positions in changing market scenarios.


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